McDonalds's X Sanrio

McDonalds's X Sanrio

MCDONALD'S

X SANRIO

5 minute read

2025 AAF SF Bay Area Silver Winner


This proposal envisions a collaboration between McDonald’s and Sanrio to create a special edition of the Happy Meal featuring Hello Kitty and her friends. The design integrates Sanrio’s soft pastel palette while maintaining McDonald’s iconic vibrant red, symbolically tied to Hello Kitty’s signature bow.

SKILL & GROWTH

Enhancing the Happy

Meal experience

This project significantly strengthened my design skills, particularly in packaging design, brand collaboration strategies, and 3D modeling. I developed a deeper understanding of how visual storytelling can enhance consumer experience and drive brand engagement. Additionally, I improved my ability to work within strict design constraints while maintaining creativity. My proficiency in Adobe Illustrator, Photoshop, Dimension, and Figma expanded, particularly in integrating 3D elements with 2D assets to create compelling mockups. This experience has not only expanded my technical skills but also reinforced my ability to think strategically about brand partnerships and consumer engagement.

McDonald’s Happy Meals are popular with kids and collectors, but need fresh, limited-edition collaborations to stay engaging in today’s market. There’s an opportunity to create a partnership that combines childhood nostalgia with exciting collectible toys.

New Happy Meal

PROBLEM

McDonald’s can partner with Sanrio to launch a limited-edition Happy Meal that blends pastel Sanrio aesthetics with its classic branding, appealing to kids and nostalgic collectors. Featuring mystery character keychains, the collaboration boosts engagement, repeat purchases, and creates a playful, memorable experience.

Merging Two Iconic Brands

SOLUTION

MY ROLE

Designer

CONTEXT

2025 American Advertising Awards SF Bay Area

TOOLS

Adobe Illustrator

Adobe Dimension

Adobe Photoshop


TIMELINE

2 Weeks

HAPPY MEAL CONCEPTS

Proposal

By collaborating with Sanrio, McDonald’s can launch a limited-edition Happy Meal that appeals to both kids and nostalgic collectors. The design blends Sanrio’s pastel aesthetic with McDonald’s classic branding for a fresh, elevated experience. A mystery character keychain adds surprise and collectibility, driving repeat purchases. Overall, the collaboration reinforces both brands’ focus on joy, nostalgia, and memorable experiences.

SMALL DRINK

6 NUGGETS BOX

SMALL FRIES

HAPPY MEAL BOX

SKILL & GROWTH

SKILL & GROWTH

Enhancing the Happy Meal Experience

This project significantly strengthened my design skills, particularly in packaging design, brand collaboration strategies, and 3D modeling. I developed a deeper understanding of how visual storytelling can enhance consumer experience and drive brand engagement. Additionally, I improved my ability to work within strict design constraints while maintaining creativity. My proficiency in Adobe Illustrator, Photoshop, Dimension, and Figma expanded, particularly in integrating 3D elements with 2D assets to create compelling mockups. This experience has not only expanded my technical skills but also reinforced my ability to think strategically about brand partnerships and consumer engagement.

SMALL DRINK

6 NUGGETS BOX

SMALL FRIES

HAPPY MEAL BOX

HAPPY MEAL CONCEPTS

Proposal

By collaborating with Sanrio, McDonald’s can launch a limited-edition Happy Meal that appeals to both kids and nostalgic collectors. The design blends Sanrio’s pastel aesthetic with McDonald’s classic branding for a fresh, elevated experience. A mystery character keychain adds surprise and collectibility, driving repeat purchases. Overall, the collaboration reinforces both brands’ focus on joy, nostalgia, and memorable experiences.

McDonald’s Happy Meals are popular with kids and collectors, but need fresh, limited-edition collaborations to stay engaging in today’s market. There’s an opportunity to create a partnership that combines childhood nostalgia with exciting collectible toys.

New Happy Meal

PROBLEM

PROBLEM

Merging Two Iconic Brands

SOLUTION

SOLUTION

McDonald’s can partner with Sanrio to launch a limited-edition Happy Meal that blends pastel Sanrio aesthetics with its classic branding, appealing to kids and nostalgic collectors. Featuring mystery character keychains, the collaboration boosts engagement, repeat purchases, and creates a playful, memorable experience.

MY ROLE

MY ROLE

Designer

CONTEXT

CONTEXT

2025 American Advertising Awards SF Bay Area

TOOLS

TOOLS

Adobe Illustrator

Adobe Dimension

Adobe Photoshop

TIMELINE

TIMELINE

2 Weeks

HAPPY MEAL CONCEPTS

Proposal

By collaborating with Sanrio, McDonald’s can launch a limited-edition Happy Meal that appeals to both kids and nostalgic collectors. The design blends Sanrio’s pastel aesthetic with McDonald’s classic branding for a fresh, elevated experience. A mystery character keychain adds surprise and collectibility, driving repeat purchases. Overall, the collaboration reinforces both brands’ focus on joy, nostalgia, and memorable experiences.

SMALL DRINK

6 NUGGETS BOX

SMALL FRIES

HAPPY MEAL BOX

SMALL DRINK

6 NUGGETS BOX

SMALL FRIES

HAPPY MEAL BOX

This proposal envisions a collaboration between McDonald’s and Sanrio to create a special edition of the Happy Meal featuring Hello Kitty and her friends. The design integrates Sanrio’s soft pastel palette while maintaining McDonald’s iconic vibrant red, symbolically tied to Hello Kitty’s signature bow.

MCDONALD'S

X SANRIO

2025 AAF SF Bay Area Silver Winner

5 minute read

5 minute read

MY ROLE

Designer

CONTEXT

2025 American Advertising Awards SF Bay Area

TOOLS

Adobe Illustrator
Adobe Dimension
Adobe Photoshop

TIMELINE

2 Weeks

This proposal envisions a collaboration between McDonald’s and Sanrio to create a special edition of the Happy Meal featuring Hello Kitty and her friends. The design integrates Sanrio’s soft pastel palette while maintaining McDonald’s iconic vibrant red, symbolically tied to Hello Kitty’s signature bow.

MCDONALD'S

X SANRIO

5 minute read

2025 AAF SF Bay Area Silver Winner

SKILL & GROWTH

Enhancing the Happy Meal Experience

This project significantly strengthened my design skills, particularly in packaging design, brand collaboration strategies, and 3D modeling. I developed a deeper understanding of how visual storytelling can enhance consumer experience and drive brand engagement. Additionally, I improved my ability to work within strict design constraints while maintaining creativity. My proficiency in Adobe Illustrator, Photoshop, Dimension, and Figma expanded, particularly in integrating 3D elements with 2D assets to create compelling mockups. This experience has not only expanded my technical skills but also reinforced my ability to think strategically about brand partnerships and consumer engagement.

HAPPY MEAL CONCEPTS

Proposal

By collaborating with Sanrio, McDonald’s can launch a limited-edition Happy Meal that appeals to both kids and nostalgic collectors. The design blends Sanrio’s pastel aesthetic with McDonald’s classic branding for a fresh, elevated experience. A mystery character keychain adds surprise and collectibility, driving repeat purchases. Overall, the collaboration reinforces both brands’ focus on joy, nostalgia, and memorable experiences.

McDonald’s Happy Meals are popular with kids and collectors, but need fresh, limited-edition collaborations to stay engaging in today’s market. There’s an opportunity to create a partnership that combines childhood nostalgia with exciting collectible toys.

New Happy Meal

PROBLEM

Merging Two Iconic Brands

SOLUTION

McDonald’s can partner with Sanrio to launch a limited-edition Happy Meal that blends pastel Sanrio aesthetics with its classic branding, appealing to kids and nostalgic collectors. Featuring mystery character keychains, the collaboration boosts engagement, repeat purchases, and creates a playful, memorable experience.

SMALL DRINK

6 NUGGETS BOX

SMALL FRIES

HAPPY MEAL BOX