ADRIANNA DE LA ROSA
V.042226
. . . . . . .
☺
ADRIANNA DE LA ROSA
V.042226
. . . . . . .
☺
ADRIANNA DE LA ROSA
V.042226
. . . . . . .
☺
ADRIANNA DE LA ROSA
. . . . . . .
V.042226
☺
ADRIANNA DE LA ROSA
V.042226
. . . . . . .
☺



MCDONALD'S
X SANRIO
5 minute read
2025 AAF SF Bay Area Silver Winner
This proposal envisions a collaboration between McDonald’s and Sanrio to create a special edition of the Happy Meal featuring Hello Kitty and her friends. The design integrates Sanrio’s soft pastel palette while maintaining McDonald’s iconic vibrant red, symbolically tied to Hello Kitty’s signature bow.
SKILL & GROWTH
Enhancing the Happy
Meal experience
This project significantly strengthened my design skills, particularly in packaging design, brand collaboration strategies, and 3D modeling. I developed a deeper understanding of how visual storytelling can enhance consumer experience and drive brand engagement. Additionally, I improved my ability to work within strict design constraints while maintaining creativity. My proficiency in Adobe Illustrator, Photoshop, Dimension, and Figma expanded, particularly in integrating 3D elements with 2D assets to create compelling mockups. This experience has not only expanded my technical skills but also reinforced my ability to think strategically about brand partnerships and consumer engagement.
McDonald’s Happy Meals are popular with kids and collectors, but need fresh, limited-edition collaborations to stay engaging in today’s market. There’s an opportunity to create a partnership that combines childhood nostalgia with exciting collectible toys.
New Happy Meal
PROBLEM
McDonald’s can partner with Sanrio to launch a limited-edition Happy Meal that blends pastel Sanrio aesthetics with its classic branding, appealing to kids and nostalgic collectors. Featuring mystery character keychains, the collaboration boosts engagement, repeat purchases, and creates a playful, memorable experience.
Merging Two Iconic Brands
SOLUTION

MY ROLE
Designer
CONTEXT
2025 American Advertising Awards SF Bay Area
TOOLS
Adobe Illustrator
Adobe Dimension
Adobe Photoshop
TIMELINE
2 Weeks










HAPPY MEAL CONCEPTS
Proposal
By collaborating with Sanrio, McDonald’s can launch a limited-edition Happy Meal that appeals to both kids and nostalgic collectors. The design blends Sanrio’s pastel aesthetic with McDonald’s classic branding for a fresh, elevated experience. A mystery character keychain adds surprise and collectibility, driving repeat purchases. Overall, the collaboration reinforces both brands’ focus on joy, nostalgia, and memorable experiences.




SMALL DRINK











6 NUGGETS BOX




SMALL FRIES





HAPPY MEAL BOX
ADRIANNA DE LA ROSA
V.042226
. . . . . . .
☺
ADRIANNA DE LA ROSA
. . . . . . .
V.042226
☺



SKILL & GROWTH
SKILL & GROWTH
Enhancing the Happy Meal Experience
This project significantly strengthened my design skills, particularly in packaging design, brand collaboration strategies, and 3D modeling. I developed a deeper understanding of how visual storytelling can enhance consumer experience and drive brand engagement. Additionally, I improved my ability to work within strict design constraints while maintaining creativity. My proficiency in Adobe Illustrator, Photoshop, Dimension, and Figma expanded, particularly in integrating 3D elements with 2D assets to create compelling mockups. This experience has not only expanded my technical skills but also reinforced my ability to think strategically about brand partnerships and consumer engagement.




SMALL DRINK











6 NUGGETS BOX




SMALL FRIES






HAPPY MEAL BOX










HAPPY MEAL CONCEPTS
Proposal
By collaborating with Sanrio, McDonald’s can launch a limited-edition Happy Meal that appeals to both kids and nostalgic collectors. The design blends Sanrio’s pastel aesthetic with McDonald’s classic branding for a fresh, elevated experience. A mystery character keychain adds surprise and collectibility, driving repeat purchases. Overall, the collaboration reinforces both brands’ focus on joy, nostalgia, and memorable experiences.
McDonald’s Happy Meals are popular with kids and collectors, but need fresh, limited-edition collaborations to stay engaging in today’s market. There’s an opportunity to create a partnership that combines childhood nostalgia with exciting collectible toys.
New Happy Meal
PROBLEM
PROBLEM
Merging Two Iconic Brands
SOLUTION
SOLUTION
McDonald’s can partner with Sanrio to launch a limited-edition Happy Meal that blends pastel Sanrio aesthetics with its classic branding, appealing to kids and nostalgic collectors. Featuring mystery character keychains, the collaboration boosts engagement, repeat purchases, and creates a playful, memorable experience.

MY ROLE
MY ROLE
Designer
CONTEXT
CONTEXT
2025 American Advertising Awards SF Bay Area
TOOLS
TOOLS
Adobe Illustrator
Adobe Dimension
Adobe Photoshop
TIMELINE
TIMELINE
2 Weeks










HAPPY MEAL CONCEPTS
Proposal
By collaborating with Sanrio, McDonald’s can launch a limited-edition Happy Meal that appeals to both kids and nostalgic collectors. The design blends Sanrio’s pastel aesthetic with McDonald’s classic branding for a fresh, elevated experience. A mystery character keychain adds surprise and collectibility, driving repeat purchases. Overall, the collaboration reinforces both brands’ focus on joy, nostalgia, and memorable experiences.




SMALL DRINK











6 NUGGETS BOX




SMALL FRIES





HAPPY MEAL BOX




SMALL DRINK











6 NUGGETS BOX




SMALL FRIES





HAPPY MEAL BOX
This proposal envisions a collaboration between McDonald’s and Sanrio to create a special edition of the Happy Meal featuring Hello Kitty and her friends. The design integrates Sanrio’s soft pastel palette while maintaining McDonald’s iconic vibrant red, symbolically tied to Hello Kitty’s signature bow.
MCDONALD'S
X SANRIO
2025 AAF SF Bay Area Silver Winner
5 minute read
5 minute read

MY ROLE
Designer
CONTEXT
2025 American Advertising Awards SF Bay Area
TOOLS
Adobe Illustrator
Adobe Dimension
Adobe Photoshop
TIMELINE
2 Weeks
This proposal envisions a collaboration between McDonald’s and Sanrio to create a special edition of the Happy Meal featuring Hello Kitty and her friends. The design integrates Sanrio’s soft pastel palette while maintaining McDonald’s iconic vibrant red, symbolically tied to Hello Kitty’s signature bow.
MCDONALD'S
X SANRIO
5 minute read
2025 AAF SF Bay Area Silver Winner
SKILL & GROWTH
Enhancing the Happy Meal Experience
This project significantly strengthened my design skills, particularly in packaging design, brand collaboration strategies, and 3D modeling. I developed a deeper understanding of how visual storytelling can enhance consumer experience and drive brand engagement. Additionally, I improved my ability to work within strict design constraints while maintaining creativity. My proficiency in Adobe Illustrator, Photoshop, Dimension, and Figma expanded, particularly in integrating 3D elements with 2D assets to create compelling mockups. This experience has not only expanded my technical skills but also reinforced my ability to think strategically about brand partnerships and consumer engagement.










HAPPY MEAL CONCEPTS
Proposal
By collaborating with Sanrio, McDonald’s can launch a limited-edition Happy Meal that appeals to both kids and nostalgic collectors. The design blends Sanrio’s pastel aesthetic with McDonald’s classic branding for a fresh, elevated experience. A mystery character keychain adds surprise and collectibility, driving repeat purchases. Overall, the collaboration reinforces both brands’ focus on joy, nostalgia, and memorable experiences.
McDonald’s Happy Meals are popular with kids and collectors, but need fresh, limited-edition collaborations to stay engaging in today’s market. There’s an opportunity to create a partnership that combines childhood nostalgia with exciting collectible toys.
New Happy Meal
PROBLEM
Merging Two Iconic Brands
SOLUTION
McDonald’s can partner with Sanrio to launch a limited-edition Happy Meal that blends pastel Sanrio aesthetics with its classic branding, appealing to kids and nostalgic collectors. Featuring mystery character keychains, the collaboration boosts engagement, repeat purchases, and creates a playful, memorable experience.





SMALL DRINK











6 NUGGETS BOX




SMALL FRIES






HAPPY MEAL BOX



