Career Services Center
5 minute read
As a Graphic Design Assistant II at The University of San Francisco's Career Services, I produced print and digital materials — including event flyers, posters, and brochures — while adapting designs across multiple formats and sizes to maintain visual consistency across both print and digital channels.
CAREER
SERVICES
SKILL & GROWTH
Balancing Brand and Play
Working on the Connect to Collect sticker collection allowed me to take creative initiative in developing both the concept and engagement strategy, which was a fun and rewarding challenge. I learned how to design within the constraints of USF’s brand identity while still creating something playful and student-centered. Balancing institutional branding with engaging visuals helped me think critically about how to visually represent San Francisco, career development, and the university itself in a way that felt approachable and cohesive.
SELECTED APPROACH
Connect to Collect
Designed to spark repeat engagement. Alongside the sheet, I created six individual animal character stickers, each distributed at different workshops and events. With the slogan “Collect Them All,” the set encourages students to keep coming back to CSC programming throughout the semester. A special “Lucky Ducky” sticker is randomly included at select events as a limited-edition surprise, creating excitement and a sense of exclusivity. The approachable, expressive characters help students feel more connected to the center.
PROBLEM
Increase Visibility on Campus
Career resources are often underutilized, especially early in a student’s college journey. CSC wanted a creative, low-pressure way to build visibility and foster consistent interaction with students throughout the semester.
SOLUTION
Creatively Enhancing Presence on Campus
A playful sticker collection that builds community and drives participation. By combining themed sticker sheets with collectible character stickers, the project turns career development into a fun, low-pressure experience that encourages students to show up.
SELECTED APPROACH
Sticker Sheet
A visual nod to USF, San Francisco, and career growth. I designed two of the three stickers featured on the Career Services Center’s themed sticker sheet. Each graphic represents a different aspect of the student journey—USF pride, the spirit of San Francisco, and professional development. The sheet is handed out at campus-wide events, helping to reinforce CSC’s identity in a playful, accessible format. The cohesive style ties the designs together while leaving room for future additions or collaborations.
SELECTED APPROACH
Connect to Collect
Designed to spark repeat engagement. Alongside the sheet, I created six individual animal character stickers, each distributed at different workshops and events. With the slogan “Collect Them All,” the set encourages students to keep coming back to CSC programming throughout the semester. A special “Lucky Ducky” sticker is randomly included at select events as a limited-edition surprise, creating excitement and a sense of exclusivity. The approachable, expressive characters help students feel more connected to the center.
MY ROLE
Graphic Design Assistant II
CONTEXT
USF Career Services Center
TOOLS
Adobe Illustrator
Adobe Photoshop
Figma
TIMELINE
Mar 2025 -
Present
PROBLEM
Increase Visibility on Campus
Career resources are often underutilized, especially early in a student’s college journey. CSC wanted a creative, low-pressure way to build visibility and foster consistent interaction with students throughout the semester.
SOLUTION
Creatively Enhancing Presence on Campus
A playful sticker collection that builds community and drives participation. By combining themed sticker sheets with collectible character stickers, the project turns career development into a fun, low-pressure experience that encourages students to show up.