Adrianna De la Rosa

Career resources are often underutilized, especially early in a student’s college journey. CSC wanted a creative, low-pressure way to build visibility and foster consistent interaction with students throughout the semester.

Increase Visibility on Campus

PROMPT

A playful sticker collection that builds community and drives participation. By combining themed sticker sheets with collectible character stickers, the project turns career development into a fun, low-pressure experience that encourages students to show up.

Creatively Enhancing Presence on Campus

PROBLEM

Connect to Collect

SELECTED APPROACH

Designed to spark repeat engagement. Alongside the sheet, I created six individual animal character stickers, each distributed at different workshops and events. With the slogan “Collect Them All,” the set encourages students to keep coming back to CSC programming throughout the semester. A special “Lucky Ducky” sticker is randomly included at select events as a limited-edition surprise, creating excitement and a sense of exclusivity. The approachable, expressive characters help students feel more connected to the center.

Sticker Sheet

SELECTED APPROACH

A visual nod to USF, San Francisco, and career growth. I designed two of the three stickers featured on the Career Services Center’s themed sticker sheet. Each graphic represents a different aspect of the student journey—USF pride, the spirit of San Francisco, and professional development. The sheet is handed out at campus-wide events, helping to reinforce CSC’s identity in a playful, accessible format. The cohesive style ties the designs together while leaving room for future additions or collaborations.

As a Graphic Design Assistant II at The University of San Francisco's Career Services, I produced print and digital materials—including event flyers, posters, and brochures—while adapting designs across formats to maintain consistency.

CAREER SERVICES

5 minute read

MY ROLE

Graphic Design Assistant II

CONTEXT

USF Career Services Center

TOOLS

Figma

Photoshop
Illustrator

TIMELINE

Mar 2025 -

May 2026

Communications Design

Career Services Center

5 minute read

Overview

Connect to Collect

Sticker Sheet

Career Services Graphics

Reflection

CAREER

SERVICES

SKILL & GROWTH

Balancing Brand and Play

Working at the Career Services Center allowed me to take creative initiative across a wide range of projects, from event flyers to social media and digital banners, which was a fun and rewarding challenge. I learned how to design within the constraints of USF's brand identity while still creating something playful and student-centered. Balancing institutional branding with engaging visuals helped me think critically about how to visually represent career development and the university in a way that felt approachable and cohesive.

SELECTED APPROACH

Connect to Collect

SELECTED APPROACH

Sticker Sheet

VISUAL COMMUNICATION FOR STUDENTS

STORYTELLING

Each promotional item — flyers, social media posts, digital banners, and email banners — is designed to visually narrate the value of a program at a glance, using bold typography, illustrated characters, and distinct color palettes to set the tone for each event. Consistent branding elements (the Career Services Center logo, "Register on Handshake" button, and signature gold accents) tie the collection together, while unique illustration styles give individual events their own identity. The result is a cohesive visual language that makes career services feel approachable, current, and worth stopping to read.