ADRIANNA DE LA ROSA
V.042226
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☺
ADRIANNA DE LA ROSA
V.042226
. . . . . . .
☺
ADRIANNA DE LA ROSA
. . . . . . .
V.042226
☺
ADRIANNA DE LA ROSA
V.042226
. . . . . . .
☺
ADRIANNA DE LA ROSA
V.042226
. . . . . . .
☺
Ars Oblivion is a digital-first emotional release platform where young adults anonymously surrender their regrets into an untraceable void, transforming the deeply personal act of forgetting into a quiet, collective experience.
ARS
OBLIVION
UCI 2026 Desing-A-Thon: Top 5 Professional Track
5 minute read
SKILL & GROWTH
Unique Concept To Life: The Art of Letting Go
Ars Oblivion isn't magic. Releasing a regret into the void won't make you forget, and it was never meant to. The intention is quieter than that: to remind you that you are not alone in what you carry. Every regret you release joins countless others, held by people just like you, living their lives on the same earth. It's an invisible contract between you and the universe — a quiet declaration that you are ready to let go. No data saved. No one watching. No interference. Just you, and the choice to release.
This project was challenging, but rewarding in the end. Tackling the idea of forgetting while weaving in a sense of community wasn't easy — regrets are deeply personal, and finding a way to honor that intimacy while still making something that felt collective and uniquely its own was one of the most meaningful design problems we've ever solved.
User Interviews
USER RESEARCH
We conducted qualitative interviews with 7 college students, ages 19–22, to understand how young adults experience and process regret.
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Regret is tied to identity
Users linked regret to moments of immaturity, disappointing others, or wishing they had acted differently.
No Performance
The space is private and honest, not built for validation or display.
Emotional Release
The platform transforms regret into a moment of closure, allowing users to move forward with less emotional weight.
We archive our mistakes because they left a mark, while our joys fade because they don't linger. Just like machine learning, we need the failure to map out the flight. You have to stumble once to know exactly where you'll never walk again”
Maliyah Miller, 19
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The palette was inspired by the universe — vast, indifferent, and swallowing. Deep navy, night sky, and frost blue were chosen not just for visual calm, but to evoke the specific sadness of letting something go. The universe doesn't hold onto things. Neither should you. The blues also carry nostalgia, that quiet ache that lives alongside regret, making the emotional tone feel honest rather than sterile.
Color & Theme
College students and young adults (19–23) who are emotionally reflective and navigating identity, academic pressure, and relationships. They journal, walk, or distract themselves to process emotions — and while familiar with anonymous digital spaces, they're cautious about privacy and trust aesthetics as a signal of safety.
Who We Designed For
DESIGN DECISION
We paired a handwritten script logo with monospaced, pixelated type to merge two worlds: the personal and the digital. The handwritten feel calls back to the ritual of writing something by hand — something meant only for you — while the coded, ASCII-influenced type grounds it in the digital interface it lives on.
Typography
Ars Oblivion's visual identity was built around a central tension — the intimacy of writing a letter and the finality of burning it, translated into a digital space.
Creative Strategy
Inspired by Irvine brands Menya Hanabi and Auntea Jenny, the professional track challenges participants to design products, identities, or experiences that are culturally rooted and community-driven. Like a great meal or neighborhood spot, the mission is to create brands that forge genuine connection and become part of people's everyday lives.
Lost & Found
PROMPT
Regret is something young adults often carry as an isolating, internal burden, this is felt deeply but rarely spoken about.
Modern Day Healing Is Broken
PROBLEM
To give young adults a private, judgment-free space to release regret — and be able to move forward.
GOAL
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Anti-archive: Nothing is stored, resurfaced, or revisited.
Emotional Release: The platform transforms regret into a moment of closure, allowing users to move forward with less emotional weight.
No Performance: The space is private and honest, not built for validation or display.
A Digital Tool For Collectors, Built By A Collector
SOLUTION
Ars Oblivion is a digital emotional-release platform that helps users process personal regrets through a private, untraceable anti-archive.
The experience is designed to encourage reflection, release, and emotional closure without permanence, performance, or public visibility.
Key Principles:
MY ROLE
Brand Designer
UX Researcher
TEAM
Adrianna D
Mani E
Emma W
CONTEXT
UCI's 2026
Design-A-Thon
TOOLS
Figma
Photoshop
Illustrator
Perplexity
TIMELINE
3 Days
Ars Oblivion In Context
BEYOND THE SCREEN
Ars Oblivion was designed to feel like more than an app — a brand with a presence, a community of young adults who choose release over rumination. From posters to social media, the identity extends into everyday spaces, carrying the same quiet message: how does one little planet hold so much regret? Somewhere on Earth, someone else is letting go too.
ADRIANNA DE LA ROSA
V.042226
. . . . . . .
☺
ADRIANNA DE LA ROSA
. . . . . . .
V.042226
☺
SKILL & GROWTH
SKILL & GROWTH
From static screens to dynamic systems
From static screens to dynamic systems
This project allowed me to expand beyond traditional Figma design into advanced prototyping techniques. I incorporated animated flows, conditional interactions, and click-through pathways to bring Toyko’s functionality to life. Working on Toyko sharpened my understanding of user behavior, taught me how to design with scalability in mind, and reinforced my belief that good design solves real-world problems—even the ones that seem niche at first.
This project allowed me to expand beyond traditional Figma design into advanced prototyping techniques. I incorporated animated flows, conditional interactions, and click-through pathways to bring Toyko’s functionality to life. Working on Toyko sharpened my understanding of user behavior, taught me how to design with scalability in mind, and reinforced my belief that good design solves real-world problems—even the ones that seem niche at first.
ONBOARDING & HOME SCREEN
ONBOARDING & HOME SCREEN
A Personalized Start to Your Journey
A Personalized Start to Your Journey
Onboarding welcomes users to Toyko, helping them set preferences and customize profile visuals. The home screen highlights collection logs, friend updates, and trending toys, while the Toyko News tab shares updates, drops, and announcements.
Onboarding welcomes users to Toyko, helping them set preferences and customize profile visuals. The home screen highlights collection logs, friend updates, and trending toys, while the Toyko News tab shares updates, drops, and announcements.
TRADING & COMMUNITY
TRADING & COMMUNITY
Trustworthy Trading
Trustworthy Trading
Toyko’s trading feature lets users send offers, chat, and view public collections, fostering connection while ensuring safety through reputation scores and transparent trade histories.
Toyko’s trading feature lets users send offers, chat, and view public collections, fostering connection while ensuring safety through reputation scores and transparent trade histories.
Show Off Your Shelf: A Collector’s Digital Trophy Case
Show Off Your Shelf: A Collector’s Digital Trophy Case
PROFILE
PROFILE
Profiles serve as display cases for collectors’ blind box toys, featuring pulls, favorites, and diary logs. Badges and titles—like "Mini Master" (10 toys) or "Blind Box Boss" (100+)—celebrate milestones, making each profile a unique collector identity and sparking community interaction.
Profiles serve as display cases for collectors’ blind box toys, featuring pulls, favorites, and diary logs. Badges and titles—like "Mini Master" (10 toys) or "Blind Box Boss" (100+)—celebrate milestones, making each profile a unique collector identity and sparking community interaction.
Profiles serve as display cases for collectors’ blind box toys, featuring pulls, favorites, and diary logs. Badges and titles—like "Mini Master" (10 toys) or "Blind Box Boss" (100+)—celebrate milestones, making each profile a unique collector identity and sparking community interaction.
Profiles serve as display cases for collectors’ blind box toys, featuring pulls, favorites, and diary logs. Badges and titles—like "Mini Master" (10 toys) or "Blind Box Boss" (100+)—celebrate milestones, making each profile a unique collector identity and sparking community interaction.
Manage & Customize Your Collection
Manage & Customize Your Collection
Beyond display, Toyko helps collectors stay organized with tools to manage wishlists, mark toys for trade, and track collection counts. Profiles can be fully customized with banners, profile pictures, and visibility settings, giving collectors control over both function and personalization.
Beyond display, Toyko helps collectors stay organized with tools to manage wishlists, mark toys for trade, and track collection counts. Profiles can be fully customized with banners, profile pictures, and visibility settings, giving collectors control over both function and personalization.
LOGO & STORY
LOGO & STORY
A Digital Tool For Collectors, Built By A Collector
A Digital Tool For Collectors, Built By A Collector
The Toyko logo expresses playfulness and community. The underline beneath “Toy” emphasizes the platform’s focus on toys and adds a sense of motion, echoing the excitement of unboxing. The “ko,” inspired by the Japanese character 子 (child), evokes curiosity, nostalgia, and our inner child. Together, these elements create an approachable and memorable identity for a platform built to connect toy collectors. Toyko serves as both a tool and a social space—helping users track their collections while engaging with a global community of fellow enthusiasts.
The Toyko logo expresses playfulness and community. The underline beneath “Toy” emphasizes the platform’s focus on toys and adds a sense of motion, echoing the excitement of unboxing. The “ko,” inspired by the Japanese character 子 (child), evokes curiosity, nostalgia, and our inner child. Together, these elements create an approachable and memorable identity for a platform built to connect toy collectors. Toyko serves as both a tool and a social space—helping users track their collections while engaging with a global community of fellow enthusiasts.
ASSETS & ICONS
ASSETS & ICONS
Tiny Figures, Big Personality
Tiny Figures, Big Personality
Featuring beloved figures like Sonny Angels and Skullpanda, Toyko’s character assets bring personality and recognizability to the app, supported by bold, angled shapes that create a playful, unboxing-inspired visual experience.
Featuring beloved figures like Sonny Angels and Skullpanda, Toyko’s character assets bring personality and recognizability to the app, supported by bold, angled shapes that create a playful, unboxing-inspired visual experience.
Designed for Playful Navigation
Designed for Playful Navigation
Toyko’s icons use soft, rounded shapes and bold contrast for clarity and fun. Each icon represents core functions like home, trading, chat, and wishlist, creating a consistent system that makes navigation smooth and enjoyable.
Toyko’s icons use soft, rounded shapes and bold contrast for clarity and fun. Each icon represents core functions like home, trading, chat, and wishlist, creating a consistent system that makes navigation smooth and enjoyable.
FONT & COLORS
FONT & COLORS
With blind boxes growing in popularity, collectors struggle to track what they own, want, or have traded. Without a central platform, it’s easy to lose track, make repeat purchases, or miss trading opportunities.
With blind boxes growing in popularity, collectors struggle to track what they own, want, or have traded. Without a central platform, it’s easy to lose track, make repeat purchases, or miss trading opportunities.
A Community With No Home
A Community With No Home
PROBLEM
PROBLEM
A Digital Tool For Collectors, Built By A Collector
A Digital Tool For Collectors, Built By A Collector
SOLUTION
SOLUTION
Toyko gives blind box collectors a digital space to track, organize, and trade. With sleek UX and intuitive tools, it transforms a chaotic hobby into a more connected and engaging experience—while creating new opportunities for brands to reach fans.
Toyko gives blind box collectors a digital space to track, organize, and trade. With sleek UX and intuitive tools, it transforms a chaotic hobby into a more connected and engaging experience—while creating new opportunities for brands to reach fans.
MY ROLE
MY ROLE
UX/UI Designer
UX/UI Designer
CONTEXT
CONTEXT
Concept
Passion Project
Concept
Passion Project
TOOLS
TOOLS
Figma
Adobe Illustrator
Figma
Adobe Illustrator
TIMELINE
TIMELINE
8 Weeks
8 Weeks
Toyko is a mobile app prototype designed to streamline blind box toy tracking and trading, filling a gap for collectors like myself. It also explores how brands such as Pop Mart can strengthen engagement through community-focused tools.
Toyko is a mobile app prototype designed to streamline blind box toy tracking and trading, filling a gap for collectors like myself. It also explores how brands such as Pop Mart can strengthen engagement through community-focused tools.
TOYKO
TOYKO
5 minute read
5 minute read
MY ROLE
UX/UI Designer
CONTEXT
Concept
Passion Project
TOOLS
Figma
Adobe Illustrator
TIMELINE
8 Weeks
Toyko is a mobile app prototype designed to streamline blind box toy tracking and trading, filling a gap for collectors like myself. It also explores how brands such as Pop Mart can strengthen engagement through community-focused tools.
TOYKO
5 minute read
With blind boxes growing in popularity, collectors struggle to track what they own, want, or have traded. Without a central platform, it’s easy to lose track, make repeat purchases, or miss trading opportunities.
A Community With No Home
PROBLEM
A Digital Tool For Collectors, Built By A Collector
SOLUTION
Toyko gives blind box collectors a digital space to track, organize, and trade. With sleek UX and intuitive tools, it transforms a chaotic hobby into a more connected and engaging experience—while creating new opportunities for brands to reach fans.
TRADING & COMMUNITY
Trustworthy Trading
Toyko’s trading feature lets users send offers, chat, and view public collections, fostering connection while ensuring safety through reputation scores and transparent trade histories.
SKILL & GROWTH
From static screens to dynamic systems
This project allowed me to expand beyond traditional Figma design into advanced prototyping techniques. I incorporated animated flows, conditional interactions, and click-through pathways to bring Toyko’s functionality to life. Working on Toyko sharpened my understanding of user behavior, taught me how to design with scalability in mind, and reinforced my belief that good design solves real-world problems—even the ones that seem niche at first.
FONT & COLORS
ASSETS & ICONS
Tiny Figures, Big Personality
Featuring beloved figures like Sonny Angels and Skullpanda, Toyko’s character assets bring personality and recognizability to the app, supported by bold, angled shapes that create a playful, unboxing-inspired visual experience.
ONBOARDING & HOME SCREEN
A Personalized Start to Your Journey
Onboarding welcomes users to Toyko, helping them set preferences and customize profile visuals. The home screen highlights collection logs, friend updates, and trending toys, while the Toyko News tab shares updates, drops, and announcements.
Designed for Playful Navigation
Toyko’s icons use soft, rounded shapes and bold contrast for clarity and fun. Each icon represents core functions like home, trading, chat, and wishlist, creating a consistent system that makes navigation smooth and enjoyable.
Show Off Your Shelf: A Collector’s Digital Trophy Case
PROFILE
Profiles serve as display cases for collectors’ blind box toys, featuring pulls, favorites, and diary logs. Badges and titles—like "Mini Master" (10 toys) or "Blind Box Boss" (100+)—celebrate milestones, making each profile a unique collector identity and sparking community interaction.
Profiles serve as display cases for collectors’ blind box toys, featuring pulls, favorites, and diary logs. Badges and titles—like "Mini Master" (10 toys) or "Blind Box Boss" (100+)—celebrate milestones, making each profile a unique collector identity and sparking community interaction.
Manage & Customize Your Collection
Beyond display, Toyko helps collectors stay organized with tools to manage wishlists, mark toys for trade, and track collection counts. Profiles can be fully customized with banners, profile pictures, and visibility settings, giving collectors control over both function and personalization.
LOGO & STORY
A Digital Tool For Collectors, Built By A Collector
The Toyko logo expresses playfulness and community. The underline beneath “Toy” emphasizes the platform’s focus on toys and adds a sense of motion, echoing the excitement of unboxing. The “ko,” inspired by the Japanese character 子 (child), evokes curiosity, nostalgia, and our inner child. Together, these elements create an approachable and memorable identity for a platform built to connect toy collectors. Toyko serves as both a tool and a social space—helping users track their collections while engaging with a global community of fellow enthusiasts.
College students and young adults (19–23) who are emotionally reflective and navigating identity, academic pressure, and relationships. They journal, walk, or distract themselves to process emotions — and while familiar with anonymous digital spaces, they're cautious about privacy and trust aesthetics as a signal of safety.
Who We Designed For