The Hospitality Society connects students across all majors with San Francisco–based events and professional opportunities in the hospitality industry. As Marketing Director, I oversaw the organization’s graphics, content, and creative strategy, developing a cohesive brand that expanded its outreach from Instagram to printed media.
THS
1 minute read
The Hospitality Society (THS) lacked a consistent visual identity and communication strategy. Its branding and marketing materials felt disconnected, making it difficult for new members to recognize the organization, discover upcoming events, and understand how to RSVP.
Confusing Social Media Presence
PROBLEM
MY ROLE
Marketing Director
CONTEXT
The Hospitality Society
TOOLS
Canva
Adobe Express
Adobe Illustrator
TIMELINE
Jan 2024 -
May 2026
CONTENT STRATEGY
THS With A New Goal
COHESIVE VISUAL STYLE
Build brand recognition through a consistent visual identity across all social media content.
EVENT MARKETING
Boost student participation through engaging event promotions, reminders, and highlights that showcase valuable experiences.
POST CONSISTENCY
Build brand recognition through a consistent visual identity across all social media content.
ENGAGEMENT METRICS
Refine the content strategy using engagement metrics and audience insights to better connect with students.
SOCIAL MEIDA
Building A Recognizable Student Org
Between August 2024 and August 2025, Koret’s Instagram saw major growth. Total views increased from 40,940 to 120,323, and interactions rose from 1,060 to 1,827, all with fewer posts (13 → 10). On a per-post basis, both views and interactions more than doubled, showing how the content strategy boosted engagement despite posting less frequently.
Increase in followers
+20%
Interactions per post
+35%
The Hospitality Society connects students across all majors with San Francisco–based events and professional opportunities in the hospitality industry. As Marketing Director, I oversaw the organization’s graphics, content, and creative strategy, developing a cohesive brand that expanded its outreach from Instagram to printed media.
THS
1 minute read
The Hospitality Society (THS) lacked a consistent visual identity and communication strategy. Its branding and marketing materials felt disconnected, making it difficult for new members to recognize the organization, discover upcoming events, and understand how to RSVP.
Confusing Social Media Presence
PROBLEM
MY ROLE
Marketing Director
CONTEXT
The Hospitality Society
TOOLS
Canva
Adobe Express
Adobe Illustrator
TIMELINE
Jan 2024 -
May 2026
CONTENT STRATEGY
THS With A New Goal
COHESIVE VISUAL STYLE
Build brand recognition through a consistent visual identity across all social media content.
EVENT MARKETING
Boost student participation through engaging event promotions, reminders, and highlights that showcase valuable experiences.
POST CONSISTENCY
Build brand recognition through a consistent visual identity across all social media content.
ENGAGEMENT METRICS
Refine the content strategy using engagement metrics and audience insights to better connect with students.
SOCIAL MEIDA
Building A Recognizable Student Org
Between August 2024 and August 2025, Koret’s Instagram saw major growth. Total views increased from 40,940 to 120,323, and interactions rose from 1,060 to 1,827, all with fewer posts (13 → 10). On a per-post basis, both views and interactions more than doubled, showing how the content strategy boosted engagement despite posting less frequently.
Increase in followers
+20%
Interactions per post
+35%
MY ROLE
Marketing
Director
CONTEXT
The Hospitality Society
TOOLS
Canva
Adobe Express
Adobe Illustrator
TIMELINE
Jan 2024 -
May 2026
The Hospitality Society connects students across all majors with San Francisco–based events and professional opportunities in the hospitality industry. As Marketing Director, I oversaw the organization’s graphics, content, and creative strategy, developing a cohesive brand that expanded its outreach from Instagram to printed media.
THS
1 minute read
The Hospitality Society (THS) lacked a consistent visual identity and communication strategy. Its branding and marketing materials felt disconnected, making it difficult for new members to recognize the organization, discover upcoming events, and understand how to RSVP.
Confusing Social Media Presence
PROBLEM
CONTENT STRATEGY
THS With A New Goal
COHESIVE VISUAL STYLE
Build brand recognition through a consistent visual identity across all social media content.
EVENT MARKETING
Boost student participation through engaging event promotions, reminders, and highlights that showcase valuable experiences.
POST CONSISTENCY
Build brand recognition through a consistent visual identity across all social media content.
ENGAGEMENT METRICS
Refine the content strategy using engagement metrics and audience insights to better connect with students.
SOCIAL MEIDA
Building A Recognizable Student Org
Between August 2024 and August 2025, Koret’s Instagram saw major growth. Total views increased from 40,940 to 120,323, and interactions rose from 1,060 to 1,827, all with fewer posts (13 → 10). On a per-post basis, both views and interactions more than doubled, showing how the content strategy boosted engagement despite posting less frequently.
Increase in followers
+20%
Interactions per post
+35%