MCDONALD’S X SANRIO
This proposal envisions a collaboration between McDonald’s and Sanrio to create a special edition of the Happy Meal featuring Hello Kitty and her friends. The design integrates Sanrio’s soft pastel palette while maintaining McDonald’s iconic vibrant red, symbolically tied to Hello Kitty’s signature bow.
Name
McDonalds x Sanrio Happy Meal
My Role
Designer
Timeline
Dec 2024
Tools
Adobe Illustrator, Adobe Dimension, Adobe Photoshop, Figma
Consistency Is Key
SOLUTION
By collaborating with Sanrio, McDonald’s can introduce a limited-edition Happy Meal that appeals to both children and nostalgic collectors. The proposed design integrates Sanrio’s signature pastel aesthetics with McDonald’s classic branding, offering an exclusive experience that enhances the traditional Happy Meal. The inclusion of a mystery Sanrio character keychain adds an element of surprise and collectibility, encouraging repeat purchases and engagement. This collaboration aligns with both brands' values of joy, family bonding, and playful nostalgia while creating a visually distinctive, memorable dining experience.
McDonald's Happy Meals have long been a beloved staple for children and collectors alike, but in an era where brand collaborations drive engagement, there is a growing need for fresh, limited-edition experiences that resonate with both younger audiences and nostalgic consumers. While McDonald’s has successfully collaborated with various brands in the past, there is an opportunity to introduce a partnership that seamlessly blends iconic childhood nostalgia with the excitement of collectible toys.
Can we do any more?
PROBLEM
Brand Collaboration Plan
Research
Concepts
Final Renders
This project significantly strengthened my design skills, particularly in packaging design, brand collaboration strategies, and 3D modeling. I developed a deeper understanding of how visual storytelling can enhance consumer experience and drive brand engagement. Additionally, I improved my ability to work within strict design constraints while maintaining creativity. My proficiency in Adobe Illustrator, Photoshop, Dimension, and Figma expanded, particularly in integrating 3D elements with 2D assets to create compelling mockups. This experience has not only expanded my technical skills but also reinforced my ability to think strategically about brand partnerships and consumer engagement.
Enhancing the Happy
Meal experience!
SKILLS & GROWTH
Reflection
2024 United States
2024 Overall Ranking
Season 2
Season 1
Hello Kitty and Friends
A subset of the Sanrio universe that focuses on Hello Kitty and a specific group of characters often marketed alongside her.
Hello Kitty and Friends Super Cute Adventures: Hello Kitty and Friends: Super Cute Adventures is a short animated web series featuring Hello Kitty and her friends embarking on heartwarming and whimsical adventures filled with lessons about friendship, kindness, and fun. The episodes are bright, cheerful, and designed to delight both children and nostalgic fans with Sanrio’s signature charm.
Sanrio Character Rankings 2024
This collaboration will enhance the McDonald's Happy Meal experience by prioritizing showcasing the characters that are the most popular in the United States and globally in the Happy Meal!
Moodboard
Proposal
By collaborating with Sanrio, McDonald’s can introduce a limited-edition Happy Meal that appeals to both children and nostalgic collectors. The proposed design integrates Sanrio’s signature pastel aesthetics with McDonald’s classic branding, offering an exclusive experience that enhances the traditional Happy Meal. The inclusion of a mystery Sanrio character keychain adds an element of surprise and collectibility, encouraging repeat purchases and engagement. This collaboration aligns with both brands' values of joy, family bonding, and playful nostalgia while creating a visually distinctive, memorable dining experience.
About These Brands
Brand Values
Sanrio: A Japanese entertainment company known for its endearing characters that inspire love, friendship, and positivity.
McDonald’s: One of the world’s most recognized fast-food chains, celebrated for its affordability, convenience, and family-friendly dining experiences.
Sanrio: Through heartwarming tales, Hello Kitty and her friends foster values of friendship, kindness, generosity, and family bonding.
McDonald’s: The Happy Meal embodies affordability, fun, and engagement, creating memorable moments for children and families by combining delicious meals with playful, collectible toys.
By bringing together the nostalgic appeal of Sanrio with the cherished tradition of McDonald’s Happy Meals, this collaboration aims to deliver smiles, spark joy, and strengthen family connections.
Happy Meal Concept
The Happy Meal box is the visual centerpiece of this concept. I kept McDonald’s iconic red box for its instant recognition, pairing it with Hello Kitty’s signature red bow. To balance the bold red, I added Sanrio’s soft pastel palette on the remaining panels, showcasing other characters. Together, the colors create a playful blend that honors both brands and delivers a charming, eye-catching experience.
Drink Concept
Cinnamoroll has been one of the most beloved Sanrio characters, securing first place in the Sanrio Character Rankings for five consecutive years. His cheerful and charming personality makes him a perfect addition to the Happy Meal collaboration. With his soft blue and cool-toned color palette, I thought he would be a great fit for the drink design, bringing a refreshing touch to the concept.
Fries Concept
Kuromi is a beloved character known for her complex personality and stubborn yet endearing exterior. For the fries packaging, I aimed to create a simple design that complements both the food item and the minimalistic style of the Happy Meal packaging.
Nuggets
Pochacco is an incredibly lovable character, and I wanted to ensure he was included in the meal concept. Though he is sometimes overlooked within the Hello Kitty and Friends branch, he remains a fan favorite, cherished both in the USA and around the world.
MCDONALD’S X SANRIO
This proposal envisions a collaboration between McDonald’s and Sanrio to create a special edition of the Happy Meal featuring Hello Kitty and her friends. The design integrates Sanrio’s soft pastel palette while maintaining McDonald’s iconic vibrant red, symbolically tied to Hello Kitty’s signature bow.
Name
McDonalds x Sanrio Happy Meal
My Role
Designer
Timeline
Dec 2024
Tools
Adobe Illustrator, Adobe Dimension, Adobe Photoshop, Figma
Consistency Is Key
SOLUTION
By collaborating with Sanrio, McDonald’s can introduce a limited-edition Happy Meal that appeals to both children and nostalgic collectors. The proposed design integrates Sanrio’s signature pastel aesthetics with McDonald’s classic branding, offering an exclusive experience that enhances the traditional Happy Meal. The inclusion of a mystery Sanrio character keychain adds an element of surprise and collectibility, encouraging repeat purchases and engagement. This collaboration aligns with both brands' values of joy, family bonding, and playful nostalgia while creating a visually distinctive, memorable dining experience.
McDonald's Happy Meals have long been a beloved staple for children and collectors alike, but in an era where brand collaborations drive engagement, there is a growing need for fresh, limited-edition experiences that resonate with both younger audiences and nostalgic consumers. While McDonald’s has successfully collaborated with various brands in the past, there is an opportunity to introduce a partnership that seamlessly blends iconic childhood nostalgia with the excitement of collectible toys.
Can we do any more?
PROBLEM
Brand Collaboration Plan
Research
Concepts
Final Renders
This project significantly strengthened my design skills, particularly in packaging design, brand collaboration strategies, and 3D modeling. I developed a deeper understanding of how visual storytelling can enhance consumer experience and drive brand engagement. Additionally, I improved my ability to work within strict design constraints while maintaining creativity. My proficiency in Adobe Illustrator, Photoshop, Dimension, and Figma expanded, particularly in integrating 3D elements with 2D assets to create compelling mockups. This experience has not only expanded my technical skills but also reinforced my ability to think strategically about brand partnerships and consumer engagement.
Enhancing the Happy
Meal experience!
SKILLS & GROWTH
Reflection
2024 United States
2024 Overall Ranking
Season 2
Season 1
Hello Kitty and Friends
A subset of the Sanrio universe that focuses on Hello Kitty and a specific group of characters often marketed alongside her.
Hello Kitty and Friends Super Cute Adventures: Hello Kitty and Friends: Super Cute Adventures is a short animated web series featuring Hello Kitty and her friends embarking on heartwarming and whimsical adventures filled with lessons about friendship, kindness, and fun. The episodes are bright, cheerful, and designed to delight both children and nostalgic fans with Sanrio’s signature charm.
Sanrio Character Rankings 2024
This collaboration will enhance the McDonald's Happy Meal experience by prioritizing showcasing the characters that are the most popular in the United States and globally in the Happy Meal!
Moodboard
Proposal
By collaborating with Sanrio, McDonald’s can introduce a limited-edition Happy Meal that appeals to both children and nostalgic collectors. The proposed design integrates Sanrio’s signature pastel aesthetics with McDonald’s classic branding, offering an exclusive experience that enhances the traditional Happy Meal. The inclusion of a mystery Sanrio character keychain adds an element of surprise and collectibility, encouraging repeat purchases and engagement. This collaboration aligns with both brands' values of joy, family bonding, and playful nostalgia while creating a visually distinctive, memorable dining experience.
About These Brands
Brand Values
Sanrio: A Japanese entertainment company known for its endearing characters that inspire love, friendship, and positivity.
McDonald’s: One of the world’s most recognized fast-food chains, celebrated for its affordability, convenience, and family-friendly dining experiences.
Sanrio: Through heartwarming tales, Hello Kitty and her friends foster values of friendship, kindness, generosity, and family bonding.
McDonald’s: The Happy Meal embodies affordability, fun, and engagement, creating memorable moments for children and families by combining delicious meals with playful, collectible toys.
By bringing together the nostalgic appeal of Sanrio with the cherished tradition of McDonald’s Happy Meals, this collaboration aims to deliver smiles, spark joy, and strengthen family connections.
Happy Meal Concept
The Happy Meal box is the visual centerpiece of this concept. I kept McDonald’s iconic red box for its instant recognition, pairing it with Hello Kitty’s signature red bow. To balance the bold red, I added Sanrio’s soft pastel palette on the remaining panels, showcasing other characters. Together, the colors create a playful blend that honors both brands and delivers a charming, eye-catching experience.
Drink Concept
Cinnamoroll has been one of the most beloved Sanrio characters, securing first place in the Sanrio Character Rankings for five consecutive years. His cheerful and charming personality makes him a perfect addition to the Happy Meal collaboration. With his soft blue and cool-toned color palette, I thought he would be a great fit for the drink design, bringing a refreshing touch to the concept.
Fries Concept
Kuromi is a beloved character known for her complex personality and stubborn yet endearing exterior. For the fries packaging, I aimed to create a simple design that complements both the food item and the minimalistic style of the Happy Meal packaging.
Nuggets
Pochacco is an incredibly lovable character, and I wanted to ensure he was included in the meal concept. Though he is sometimes overlooked within the Hello Kitty and Friends branch, he remains a fan favorite, cherished both in the USA and around the world.
MCDONALD’S X SANRIO
This proposal envisions a collaboration between McDonald’s and Sanrio to create a special edition of the Happy Meal featuring Hello Kitty and her friends. The design integrates Sanrio’s soft pastel palette while maintaining McDonald’s iconic vibrant red, symbolically tied to Hello Kitty’s signature bow.
Name
McDonalds x Sanrio Happy Meal
My Role
Designer
Timeline
Dec 2024
Tools
Adobe Illustrator, Adobe Dimension, Adobe Photoshop, Figma
Consistency Is Key
SOLUTION
By collaborating with Sanrio, McDonald’s can introduce a limited-edition Happy Meal that appeals to both children and nostalgic collectors. The proposed design integrates Sanrio’s signature pastel aesthetics with McDonald’s classic branding, offering an exclusive experience that enhances the traditional Happy Meal. The inclusion of a mystery Sanrio character keychain adds an element of surprise and collectibility, encouraging repeat purchases and engagement. This collaboration aligns with both brands' values of joy, family bonding, and playful nostalgia while creating a visually distinctive, memorable dining experience.
McDonald's Happy Meals have long been a beloved staple for children and collectors alike, but in an era where brand collaborations drive engagement, there is a growing need for fresh, limited-edition experiences that resonate with both younger audiences and nostalgic consumers. While McDonald’s has successfully collaborated with various brands in the past, there is an opportunity to introduce a partnership that seamlessly blends iconic childhood nostalgia with the excitement of collectible toys.
Can we do any more?
PROBLEM
Brand Collaboration Plan
Research
Concepts
Final Renders
Moodboard
Proposal
By collaborating with Sanrio, McDonald’s can introduce a limited-edition Happy Meal that appeals to both children and nostalgic collectors. The proposed design integrates Sanrio’s signature pastel aesthetics with McDonald’s classic branding, offering an exclusive experience that enhances the traditional Happy Meal. The inclusion of a mystery Sanrio character keychain adds an element of surprise and collectibility, encouraging repeat purchases and engagement. This collaboration aligns with both brands' values of joy, family bonding, and playful nostalgia while creating a visually distinctive, memorable dining experience.
About These Brands
Brand Values
2024 United States
2024 Overall Ranking
Season 2
Season 1
This project significantly strengthened my design skills, particularly in packaging design, brand collaboration strategies, and 3D modeling. I developed a deeper understanding of how visual storytelling can enhance consumer experience and drive brand engagement. Additionally, I improved my ability to work within strict design constraints while maintaining creativity. My proficiency in Adobe Illustrator, Photoshop, Dimension, and Figma expanded, particularly in integrating 3D elements with 2D assets to create compelling mockups. This experience has not only expanded my technical skills but also reinforced my ability to think strategically about brand partnerships and consumer engagement.
Enhancing the Happy
Meal experience!
SKILLS & GROWTH
Reflection
Hello Kitty and Friends
A subset of the Sanrio universe that focuses on Hello Kitty and a specific group of characters often marketed alongside her.
Hello Kitty and Friends Super Cute Adventures: Hello Kitty and Friends: Super Cute Adventures is a short animated web series featuring Hello Kitty and her friends embarking on heartwarming and whimsical adventures filled with lessons about friendship, kindness, and fun. The episodes are bright, cheerful, and designed to delight both children and nostalgic fans with Sanrio’s signature charm.
Sanrio Character Rankings 2024
This collaboration will enhance the McDonald's Happy Meal experience by prioritizing showcasing the characters that are the most popular in the United States and globally in the Happy Meal!
Sanrio: A Japanese entertainment company known for its endearing characters that inspire love, friendship, and positivity.
McDonald’s: One of the world’s most recognized fast-food chains, celebrated for its affordability, convenience, and family-friendly dining experiences.
Sanrio: Through heartwarming tales, Hello Kitty and her friends foster values of friendship, kindness, generosity, and family bonding.
McDonald’s: The Happy Meal embodies affordability, fun, and engagement, creating memorable moments for children and families by combining delicious meals with playful, collectible toys.
By bringing together the nostalgic appeal of Sanrio with the cherished tradition of McDonald’s Happy Meals, this collaboration aims to deliver smiles, spark joy, and strengthen family connections.
Happy Meal Concept
The Happy Meal box is the visual centerpiece of this concept. I kept McDonald’s iconic red box for its instant recognition, pairing it with Hello Kitty’s signature red bow. To balance the bold red, I added Sanrio’s soft pastel palette on the remaining panels, showcasing other characters. Together, the colors create a playful blend that honors both brands and delivers a charming, eye-catching experience.
Drink Concept
Cinnamoroll has been one of the most beloved Sanrio characters, securing first place in the Sanrio Character Rankings for five consecutive years. His cheerful and charming personality makes him a perfect addition to the Happy Meal collaboration. With his soft blue and cool-toned color palette, I thought he would be a great fit for the drink design, bringing a refreshing touch to the concept.
Fries Concept
Kuromi is a beloved character known for her complex personality and stubborn yet endearing exterior. For the fries packaging, I aimed to create a simple design that complements both the food item and the minimalistic style of the Happy Meal packaging.
Nuggets
Pochacco is an incredibly lovable character, and I wanted to ensure he was included in the meal concept. Though he is sometimes overlooked within the Hello Kitty and Friends branch, he remains a fan favorite, cherished both in the USA and around the world.
MCDONALD’S X
SANRIO
This proposal envisions a collaboration between McDonald’s and Sanrio to create a special edition of the Happy Meal featuring Hello Kitty and her friends. The design integrates Sanrio’s soft pastel palette while maintaining McDonald’s iconic vibrant red, symbolically tied to Hello Kitty’s signature bow.
Name
McDonald’s x Sanrio
Happy Meal
My Role
Designer
Timeline
Dec 2024
Tools
Adobe Illustrator, Adobe Dimensio,n
Adobe Photoshop, Figma
Brand Collaboration Plan
Research
Concepts
Final Renders
Reflection
Consistency Is Key
SOLUTION
By collaborating with Sanrio, McDonald’s can introduce a limited-edition Happy Meal that appeals to both children and nostalgic collectors. The proposed design integrates Sanrio’s signature pastel aesthetics with McDonald’s classic branding, offering an exclusive experience that enhances the traditional Happy Meal. The inclusion of a mystery Sanrio character keychain adds an element of surprise and collectibility, encouraging repeat purchases and engagement. This collaboration aligns with both brands' values of joy, family bonding, and playful nostalgia while creating a visually distinctive, memorable dining experience.
By collaborating with Sanrio, McDonald’s can introduce a limited-edition Happy Meal that appeals to both children and nostalgic collectors. The proposed design integrates Sanrio’s signature pastel aesthetics with McDonald’s classic branding, offering an exclusive experience that enhances the traditional Happy Meal. The inclusion of a mystery Sanrio character keychain adds an element of surprise and collectibility, encouraging repeat purchases and engagement. This collaboration aligns with both brands' values of joy, family bonding, and playful nostalgia while creating a visually distinctive, memorable dining experience.
McDonald's Happy Meals have long been a beloved staple for children and collectors alike, but in an era where brand collaborations drive engagement, there is a growing need for fresh, limited-edition experiences that resonate with both younger audiences and nostalgic consumers. While McDonald’s has successfully collaborated with various brands in the past, there is an opportunity to introduce a partnership that seamlessly blends iconic childhood nostalgia with the excitement of collectible toys.
Can We Do Any More?
PROBLEM
Moodboard
Proposal
About These Brands
Brand Values
Sanrio Character Rankings 2024
Sanrio: A Japanese entertainment company known for its endearing characters that inspire love, friendship, and positivity.
McDonald’s: One of the world’s most recognized fast-food chains, celebrated for its affordability, convenience, and family-friendly dining experiences.
Sanrio: Through heartwarming tales, Hello Kitty and her friends foster values of friendship, kindness, generosity, and family bonding.
McDonald’s: The Happy Meal embodies affordability, fun, and engagement, creating memorable moments for children and families by combining delicious meals with playful, collectible toys.
By bringing together the nostalgic appeal of Sanrio with the cherished tradition of McDonald’s Happy Meals, this collaboration aims to deliver smiles, spark joy, and strengthen family connections.
This collaboration will enhance the McDonald's Happy Meal experience by prioritizing showcasing the characters that are the most popular in the United States and globally in the Happy Meal!
Season 2
Season 1
Hello Kitty and Friends
A subset of the Sanrio universe that focuses on Hello Kitty and a specific group of characters often marketed alongside her.
Hello Kitty and Friends Super Cute Adventures: Hello Kitty and Friends: Super Cute Adventures is a short animated web series featuring Hello Kitty and her friends embarking on heartwarming and whimsical adventures filled with lessons about friendship, kindness, and fun. The episodes are bright, cheerful, and designed to delight both children and nostalgic fans with Sanrio’s signature charm.
2024 United States
2024 Overall Ranking
Happy Meal Concept
The Happy Meal box is the visual centerpiece of this concept. I kept McDonald’s iconic red box for its instant recognition, pairing it with Hello Kitty’s signature red bow. To balance the bold red, I added Sanrio’s soft pastel palette on the remaining panels, showcasing other characters. Together, the colors create a playful blend that honors both brands and delivers a charming, eye-catching experience.
Drink Concept
Cinnamoroll has been one of the most beloved Sanrio characters, securing first place in the Sanrio Character Rankings for five consecutive years. His cheerful and charming personality makes him a perfect addition to the Happy Meal collaboration. With his soft blue and cool-toned color palette, I thought he would be a great fit for the drink design, bringing a refreshing touch to the concept.
Nuggets
Pochacco is an incredibly lovable character, and I wanted to ensure he was included in the meal concept. Though he is sometimes overlooked within the Hello Kitty and Friends branch, he remains a fan favorite, cherished both in the USA and around the world.
Fries Concept
Kuromi is a beloved character known for her complex personality and stubborn yet endearing exterior. For the fries packaging, I aimed to create a simple design that complements both the food item and the minimalistic style of the Happy Meal packaging.
Enhancing the Happy
Meal experience!
SKILLS & GROWTH
MCDONALD’S X
SANRIO
This proposal envisions a collaboration between McDonald’s and Sanrio to create a special edition of the Happy Meal featuring Hello Kitty and her friends. The design integrates Sanrio’s soft pastel palette while maintaining McDonald’s iconic vibrant red, symbolically tied to Hello Kitty’s signature bow.
Name
McDonalad’s x Sanrio
Happy Meal
My Role
Designer
Timeline
Dec 2024
Tools
Adobe Illustrator, Adobe Dimension
Adobe Photoshop, Figma
By collaborating with Sanrio, McDonald’s can introduce a limited-edition Happy Meal that appeals to both children and nostalgic collectors. The proposed design integrates Sanrio’s signature pastel aesthetics with McDonald’s classic branding, offering an exclusive experience that enhances the traditional Happy Meal. The inclusion of a mystery Sanrio character keychain adds an element of surprise and collectibility, encouraging repeat purchases and engagement. This collaboration aligns with both brands' values of joy, family bonding, and playful nostalgia while creating a visually distinctive, memorable dining experience.
Consistency Is Key
SOLUTION
McDonald's Happy Meals have long been a beloved staple for children and collectors alike, but in an era where brand collaborations drive engagement, there is a growing need for fresh, limited-edition experiences that resonate with both younger audiences and nostalgic consumers. While McDonald’s has successfully collaborated with various brands in the past, there is an opportunity to introduce a partnership that seamlessly blends iconic childhood nostalgia with the excitement of collectible toys.
Can We Do Any More?
PROBLEM
Brand Collaboration Plan
Research
Concepts
Final Renders
Reflection
Moodboard
About These Brands
Brand Values
Proposal
By collaborating with Sanrio, McDonald’s can introduce a limited-edition Happy Meal that appeals to both children and nostalgic collectors. The proposed design integrates Sanrio’s signature pastel aesthetics with McDonald’s classic branding, offering an exclusive experience that enhances the traditional Happy Meal. The inclusion of a mystery Sanrio character keychain adds an element of surprise and collectibility, encouraging repeat purchases and engagement. This collaboration aligns with both brands' values of joy, family bonding, and playful nostalgia while creating a visually distinctive, memorable dining experience.
Sanrio: A Japanese entertainment company known for its endearing characters that inspire love, friendship, and positivity.
McDonald’s: One of the world’s most recognized fast-food chains, celebrated for its affordability, convenience, and family-friendly dining experiences.
Sanrio Character Rankings 2024
This collaboration will enhance the McDonald's Happy Meal experience by prioritizing showcasing the characters that are the most popular in the United States and globally in the Happy Meal!
2024 United States
2024 Overall Ranking
Sanrio: Through heartwarming tales, Hello Kitty and her friends foster values of friendship, kindness, generosity, and family bonding.
McDonald’s: The Happy Meal embodies affordability, fun, and engagement, creating memorable moments for children and families by combining delicious meals with playful, collectible toys.
By bringing together the nostalgic appeal of Sanrio with the cherished tradition of McDonald’s Happy Meals, this collaboration aims to deliver smiles, spark joy, and strengthen family connections.
Hello Kitty and Friends
A subset of the Sanrio universe that focuses on Hello Kitty and a specific group of characters often marketed alongside her.
Hello Kitty and Friends Super Cute Adventures: Hello Kitty and Friends: Super Cute Adventures is a short animated web series featuring Hello Kitty and her friends embarking on heartwarming and whimsical adventures filled with lessons about friendship, kindness, and fun. The episodes are bright, cheerful, and designed to delight both children and nostalgic fans with Sanrio’s signature charm.
Season 2
Season 1
Happy Meal Concept
The Happy Meal box is the visual centerpiece of this concept. I kept McDonald’s iconic red box for its instant recognition, pairing it with Hello Kitty’s signature red bow. To balance the bold red, I added Sanrio’s soft pastel palette on the remaining panels, showcasing other characters. Together, the colors create a playful blend that honors both brands and delivers a charming, eye-catching experience.
Drink Concept
Cinnamoroll has been one of the most beloved Sanrio characters, securing first place in the Sanrio Character Rankings for five consecutive years. His cheerful and charming personality makes him a perfect addition to the Happy Meal collaboration. With his soft blue and cool-toned color palette, I thought he would be a great fit for the drink design, bringing a refreshing touch to the concept.
Nuggets
Pochacco is an incredibly lovable character, and I wanted to ensure he was included in the meal concept. Though he is sometimes overlooked within the Hello Kitty and Friends branch, he remains a fan favorite, cherished both in the USA and around the world.
Fries Concept
Kuromi is a beloved character known for her complex personality and stubborn yet endearing exterior. For the fries packaging, I aimed to create a simple design that complements both the food item and the minimalistic style of the Happy Meal packaging.
This project significantly strengthened my design skills, particularly in packaging design, brand collaboration strategies, and 3D modeling. I developed a deeper understanding of how visual storytelling can enhance consumer experience and drive brand engagement. Additionally, I improved my ability to work within strict design constraints while maintaining creativity. My proficiency in Adobe Illustrator, Photoshop, Dimension, and Figma expanded, particularly in integrating 3D elements with 2D assets to create compelling mockups. This experience has not only expanded my technical skills but also reinforced my ability to think strategically about brand partnerships and consumer engagement.
Enhancing the Happy
Meal Experience!
SKILL & GROWTH
McDonald's X Sanrio
McDonald's X Sanrio
ADRIANNA DE LA ROSA
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ADRIANNA DE LA ROSA
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ADRIANNA DE LA ROSA
V.100725
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ADRIANNA DE LA ROSA
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V.100725
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ADRIANNA DE LA ROSA
V.100725
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ADRIANNA DE LA ROSA
V.100725
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ADRIANNA DE LA ROSA
V.100725
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ADRIANNA DE LA ROSA
V.100725
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