At Koret, I work under my manager’s guidance while leading the creative direction of the Instagram—curating content, designing graphics, and shaping its visual identity—and I also design apparel, event materials, and large-scale building banners.
KORET
5 minute read
SKILL & GROWTH
Understanding Social Media Management
Working at Koret allowed me to have abetter understanding at Social Media stretegy and growth. Develeoping abetter undertdnsaing for how Koret and USF’s branding worked, I curated a social media plan that would more than double Koret’s engagemnt. It was a very handson opporutinity to design grpahics, cruate socail meida plans, take photogrpahs and videos for Koret’s branding.
Koret had an active community but lacked a consistent, cohesive brand identity across digital and physical touchpoints, resulting in disconnected social posts and uneven event branding that weakened recognition and impact.
Disconnected Touch points, Missed Impact
PROBLEM
Consistency Is Key
SOLUTION
I created a consistent creative direction for Koret’s Instagram and expanded it across apparel, event graphics, and building banners, strengthening brand recognition, boosting online growth, and giving members a stronger sense of pride and belonging.
MY ROLE
Social Media Coordinator
CONTEXT
Koret Health & Recreation Center
TOOLS
Adobe Illustrator
Adobe Photoshop
Canva
TIMELINE
Feb 2025 -
Oct 2025
GRAPHICS
Apparel, Flyers & Banners
My design work for Koret extended beyond social media to include apparel, event branding, and large-scale promotional assets. These graphics were created to both strengthen brand identity and enhance the in-person community experience.
ADRIANNA DE LA ROSA
V.042226
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☺
ADRIANNA DE LA ROSA
V.042226
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☺
ADRIANNA DE LA ROSA
. . . . . . .
V.042226
☺
ADRIANNA DE LA ROSA
V.042226
. . . . . . .
☺
ADRIANNA DE LA ROSA
V.042226
. . . . . . .
☺
SKILL & GROWTH
Understanding Social Media Management
Working at Koret allowed me to have abetter understanding at Social Media stretegy and growth. Develeoping abetter undertdnsaing for how Koret and USF’s branding worked, I curated a social media plan that would more than double Koret’s engagemnt. It was a very handson opporutinity to design grpahics, cruate socail meida plans, take photogrpahs and videos for Koret’s branding.
Koret had an active community but lacked a consistent, cohesive brand identity across digital and physical touchpoints, resulting in disconnected social posts and uneven event branding that weakened recognition and impact.
Disconnected Touch points, Missed Impact
PROBLEM
Consistency Is Key
SOLUTION
I created a consistent creative direction for Koret’s Instagram and expanded it across apparel, event graphics, and building banners, strengthening brand recognition, boosting online growth, and giving members a stronger sense of pride and belonging.
MY ROLE
Social Media Coordinator
CONTEXT
Koret Health & Recreation Center
TOOLS
Adobe Illustrator
Adobe Photoshop
Canva
TIMELINE
Feb 2025 -
Oct 2025
GRAPHICS
Apparel, Flyers & Banners
My design work for Koret extended beyond social media to include apparel, event branding, and large-scale promotional assets. These graphics were created to both strengthen brand identity and enhance the in-person community experience.
SOCIAL MEIDA
Koret Instagram: Doubling Impact in One Year
Between August 2024 and August 2025, Koret’s Instagram saw major growth. Total views increased from 40,940 to 120,323, and interactions rose from 1,060 to 1,827, all with fewer posts (13 → 10). On a per-post basis, both views and interactions more than doubled, showing how the content strategy boosted engagement despite posting less frequently.
Increase in total views
+194%
Interactions per post
+124%
At Koret, I work under my manager’s guidance while leading the creative direction of the Instagram—curating content, designing graphics, and shaping its visual identity—and I also design apparel, event materials, and large-scale building banners.
KORET
3 minute read
MY ROLE
Social Media Coordinator
CONTEXT
Koret Health & Recreation Center
TOOLS
Adobe Illustrator
Adobe Photoshop
Canva
TIMELINE
Feb 2025 -
Oct 2025
At Koret, I work under the supervision of my manager but have creative control over the direction of Koret’s Instagram. I curate content, design graphics, and oversee the overall visual identity of the page. Beyond social media, I’ve also designed apparel for our two biggest annual events, Koret Night and Day on the Green, along with flyers and large-scale banners for the building.
KORET
5 minute read
Koret had an active community but lacked a consistent, cohesive brand identity across digital and physical touchpoints, resulting in disconnected social posts and uneven event branding that weakened recognition and impact.
Disconnected Touch points, Missed Impact
PROBLEM
Consistency Is Key
SOLUTION
I created a consistent creative direction for Koret’s Instagram and expanded it across apparel, event graphics, and building banners, strengthening brand recognition, boosting online growth, and giving members a stronger sense of pride and belonging.
Apparel, Flyers & Banners
GRAPHICS
My design work for Koret extended beyond social media to include apparel, event branding, and large-scale promotional assets. These graphics were created to both strengthen brand identity and enhance the in-person community experience.
Koret Instagram: Doubling Impact in One Year
SOCIAL MEDIA
Between August 2024 and August 2025, Koret’s Instagram saw major growth. Total views increased from 40,940 to 120,323, and interactions rose from 1,060 to 1,827, all with fewer posts (13 → 10). On a per-post basis, both views and interactions more than doubled, showing how the content strategy boosted engagement despite posting less frequently.
SKILL &REROWTH
Understanding Social Media Management
Working at Koret allowed me to have abetter understanding at Social Media stretegy and growth. Develeoping abetter undertdnsaing for how Koret and USF’s branding worked, I curated a social media plan that would more than double Koret’s engagemnt. It was a very handson opporutinity to design grpahics, cruate socail meida plans, take photogrpahs and videos for Koret’s branding.
Increase in total views
+194%
Interactions per post
+124%
SOCIAL MEIDA
Koret Instagram: Doubling Impact in One Year
Between August 2024 and August 2025, Koret’s Instagram saw major growth. Total views increased from 40,940 to 120,323, and interactions rose from 1,060 to 1,827, all with fewer posts (13 → 10). On a per-post basis, both views and interactions more than doubled, showing how the content strategy boosted engagement despite posting less frequently.
Increase in total views
+194%
Interactions per post
+124%