KORET
At Koret, I work under the supervision of my manager but have creative control over the direction of Koret’s Instagram. I curate content, design graphics, and oversee the overall visual identity of the page. Beyond social media, I’ve also designed apparel for our two biggest annual events, Koret Night and Day on the Green, along with flyers and large-scale banners for the building.
Name
Koret Health & Recreation Center
My Role
Social Media Coordinator
Timeline
Feb 2025 - Present
Tools
Adobe Illustrator, Adobe Photoshop, Canva
Disconnected Touch points, Missed Impact
PROBLEM
Koret had an active community but lacked a consistent and cohesive brand identity across digital and physical touchpoints. Social media posts felt disconnected, and event branding wasn’t unified, making it harder to build recognition and lasting impact.
Graphics
My design work for Koret extended beyond social media to include apparel, event branding, and large-scale promotional assets. These graphics were created to both strengthen brand identity and enhance the in-person community experience.
Apparel, Flyers & Banners
Social Media
Increase in total views
+194%
Interactions per post
+124%
Koret Instagram: Doubling Impact in One Year
Between August 2024 and August 2025, Koret’s Instagram saw major growth. Total views increased from 40,940 to 120,323, and interactions rose from 1,060 to 1,827, all with fewer posts (13 → 10). On a per-post basis, both views and interactions more than doubled, showing how the content strategy boosted visibility and engagement despite posting less frequently.
Consistency Is Key
SOLUTION
I developed a consistent creative direction for Koret’s Instagram, ensuring posts align visually and thematically while engaging the community. I expanded this visual identity across apparel, event graphics, and building banners to create a stronger, more recognizable brand. This approach not only increased online growth but also gave members a sense of pride and belonging through cohesive, branded experiences.
Graphics
Social Media
Apparel, Flyers & Banners
My design work for Koret extended beyond social media to include apparel, event branding, and large-scale promotional assets. These graphics were created to both strengthen brand identity and enhance the in-person community experience.
Koret Instagram: Doubling Impact in One Year
Between August 2024 and August 2025, Koret’s Instagram saw major growth. Total views increased from 40,940 to 120,323, and interactions rose from 1,060 to 1,827, all with fewer posts (13 → 10). On a per-post basis, both views and interactions more than doubled, showing how the content strategy boosted visibility and engagement despite posting less frequently.
Increase in total views
+194%
Interactions per post
+124%
KORET
At Koret, I work under the supervision of my manager but have creative control over the direction of Koret’s Instagram. I curate content, design graphics, and oversee the overall visual identity of the page. Beyond social media, I’ve also designed apparel for our two biggest annual events, Koret Night and Day on the Green, along with flyers and large-scale banners for the building.
Name
Koret Health & Recreation Center
My Role
Social Media Coordinator
Timeline
Feb 2025 - Present
Tools
Adobe Illustrator, Adobe Photoshop, Canva
Koret had an active community but lacked a consistent and cohesive brand identity across digital and physical touchpoints. Social media posts felt disconnected, and event branding wasn’t unified, making it harder to build recognition and lasting impact.
Disconnected Touch points, Missed Impact
PROBLEM
Consistency Is Key
SOLUTION
I developed a consistent creative direction for Koret’s Instagram, ensuring posts align visually and thematically while engaging the community. I expanded this visual identity across apparel, event graphics, and building banners to create a stronger, more recognizable brand. This approach not only increased online growth but also gave members a sense of pride and belonging through cohesive, branded experiences.
ADRIANNA DE LA ROSA
V.100725
. . . . . . .
☺
ADRIANNA DE LA ROSA
V.100725
. . . . . . .
☺
ADRIANNA DE LA ROSA
V.100725
. . . . . . .
☺
KORET
At Koret, I work under the supervision of my manager but have creative control over the direction of Koret’s Instagram. I curate content, design graphics, and oversee the overall visual identity of the page. Beyond social media, I’ve also designed apparel for our two biggest annual events, Koret Night and Day on the Green, along with flyers and large-scale banners for the building.
Name
Koret Health
& Recreation Center
My Role
Social Media
Coordinator
Timeline
Feb 2025 - Present
Tools
Adobe Illustrator,
Adobe Photoshop, Canva
I developed a consistent creative direction for Koret’s Instagram, ensuring posts align visually and thematically while engaging the community. I expanded this visual identity across apparel, event graphics, and building banners to create a stronger, more recognizable brand. This approach not only increased online growth but also gave members a sense of pride and belonging through cohesive, branded experiences.
Consistency Is Key
SOLUTION
Koret had an active community but lacked a consistent and cohesive brand identity across digital and physical touchpoints. Social media posts felt disconnected, and event branding wasn’t unified, making it harder to build recognition and lasting impact.
Disconnected Touch points, Missed Impact
PROBLEM
Graphics
Social Media
My design work for Koret extended beyond social media to include apparel, event branding, and large-scale promotional assets. These graphics were created to both strengthen brand identity and enhance the in-person community experience.
Apparel, Flyers & Banners
Between August 2024 and August 2025, Koret’s Instagram saw major growth. Total views increased from 40,940 to 120,323, and interactions rose from 1,060 to 1,827, all with fewer posts (13 → 10). On a per-post basis, both views and interactions more than doubled, showing how the content strategy boosted visibility and engagement despite posting less frequently.
Koret Instagram: Doubling Impact in One Year
Increase in total views
+194%
Interactions per post
+124%
KORET
At Koret, I work under the supervision of my manager but have creative control over the direction of Koret’s Instagram. I curate content, design graphics, and oversee the overall visual identity of the page. Beyond social media, I’ve also designed apparel for our two biggest annual events, Koret Night and Day on the Green, along with flyers and large-scale banners for the building.
Name
Koret Health &
Recreation Center
My Role
Social Media Coordinator
Timeline
Feb 2025 - Present
Tools
Adobe Illustrator,
Adobe Photoshop, Canva
Graphics
Consistency Is Key
SOLUTION
I developed a consistent creative direction for Koret’s Instagram, ensuring posts align visually and thematically while engaging the community. I expanded this visual identity across apparel, event graphics, and building banners to create a stronger, more recognizable brand. This approach not only increased online growth but also gave members a sense of pride and belonging through cohesive, branded experiences.
Koret had an active community but lacked a consistent and cohesive brand identity across digital and physical touchpoints. Social media posts felt disconnected, and event branding wasn’t unified, making it harder to build recognition and lasting impact.
Disconnected Touch points, Missed Impact
PROBLEM
Apparel, Flyers & Banners
My design work for Koret extended beyond social media to include apparel, event branding, and large-scale promotional assets. These graphics were created to both strengthen brand identity and enhance the in-person community experience.
Koret Instagram: Doubling Impact in One Year
Between August 2024 and August 2025, Koret’s Instagram saw major growth. Total views increased from 40,940 to 120,323, and interactions rose from 1,060 to 1,827, all with fewer posts (13 → 10). On a per-post basis, both views and interactions more than doubled, showing how the content strategy boosted visibility and engagement despite posting less frequently.
Increase in total views
+194%
Interactions per post
+124%
ADRIANNA DE LA ROSA
V.100725
. . . . . . .
☺
ADRIANNA DE LA ROSA
. . . . . . .
V.100725
☺
ADRIANNA DE LA ROSA
V.100725
. . . . . . .
☺
ADRIANNA DE LA ROSA
V.100725
. . . . . . .
☺
ADRIANNA DE LA ROSA
V.100725
. . . . . . .
☺
ADRIANNA DE LA ROSA
V.100725
. . . . . . .
☺