About Project
At Koret, I work under the supervision of my manager but have creative control over the direction of Koret’s Instagram. I curate content, design graphics, and oversee the overall visual identity of the page. Beyond social media, I’ve also designed apparel for our two biggest annual events, Koret Night and Day on the Green, along with flyers and large-scale banners for the building.
Koret had an active community but lacked a consistent and cohesive brand identity across digital and physical touchpoints. Social media posts felt disconnected, and event branding wasn’t unified, making it harder to build recognition and lasting impact.
Disconnected Touchpoints, Missed Impact
PROBLEM
I developed a consistent creative direction for Koret’s Instagram, ensuring posts align visually and thematically while engaging the community. I expanded this visual identity across apparel, event graphics, and building banners to create a stronger, more recognizable brand. This approach not only increased online growth but also gave members a sense of pride and belonging through cohesive, branded experiences.
Bringing Koret Together Through Design
SOLUTION
Graphics
Social Media
Apparel, Flyers & Banners
My design work for Koret extended beyond social media to include apparel, event branding, and large-scale promotional assets. These graphics were created to both strengthen brand identity and enhance the in-person community experience.
Name
Koret Health & Recreation Center
My Role
Social Media Coordinaotr Asssitant
Timeline
February 2025 - Present
Tools
Adobe Illustrator, Adobe Photoshop, Canva
KORET HEALTH & RECREATION CENTER
by Adrianna De la Rosa
Managing Creative Direction and Social Media in Koret @ University of San Fransisco
Koret Instagram: Doubling Impact in One Year
Between August 2024 and August 2025, Koret’s Instagram saw major growth. Total views increased from 40,940 to 120,323, and interactions rose from 1,060 to 1,827, all with fewer posts (13 → 10). On a per-post basis, both views and interactions more than doubled, showing how the content strategy boosted visibility and engagement despite posting less frequently.
Increase in total views
Interactions per post
+194%
+124%
About Project
Toyko is a mobile app prototype designed to help collectors track and trade their blind box toys. Born from a personal need to organize an ever-growing collection, Toyko addresses a gap in the market—there’s currently no streamlined tool for tracking blind box pulls or managing trades. The app supports direct trading with friends and allows users to search and send trade offers to others. This project highlights my passion for collecting, data organization, and community-building, while exploring how Toyko could support brands like Pop Mart by increasing user engagement and product visibility.
As blind box toys continue to rise in popularity, many collectors—myself included—struggle to keep track of what they own, want, or have traded. The lack of a centralized platform makes it difficult to catalog collections or connect meaningfully with fellow collectors, leading to repeated purchases or missed trading opportunities.
Disconnected Touchpoints, Missed Impact
PROBLEM
Toyko empowers the blind box community by providing a digital space to track collectibles and facilitate trades. It brings structure to a fun but chaotic hobby, while also opening up opportunities for toy brands to connect with a more engaged user base. Through sleek UX, intuitive search, and trade functionalities, Toyko transforms collecting into a more connected and organized experience.
Disconnected Touchpoints, Missed Impact
SOLUTION
Graphics
Social Media
Apparel, Flyers & Banners
My design work for Koret extended beyond social media to include apparel, event branding, and large-scale promotional assets. These graphics were created to both strengthen brand identity and enhance the in-person community experience.
Name
Koret Health & Recreation Center
My Role
Social Media Coordinaotr Asssitant
Timeline
February 2025 - Present
Tools
Adobe Illustrator, Adobe Photoshop, Canva
KORET HEALTH & RECREATION CENTER
Managing Creative Direction and Social Media in Koret @ University of San Fransisco
by Adrianna De la Rosa
Koret Instagram: Doubling Impact in One Year
Between August 2024 and August 2025, Koret’s Instagram saw major growth. Total views increased from 40,940 to 120,323, and interactions rose from 1,060 to 1,827, all with fewer posts (13 → 10). On a per-post basis, both views and interactions more than doubled, showing how the content strategy boosted visibility and engagement despite posting less frequently.
Increase in total views
Interactions per post
+194%
+124%
