CAREER
SERVICES
This sticker collection was designed for the University of San Francisco’s Career Services Center (CSC) to support on-campus events and increase student engagement. The goal was to create fun, visually cohesive stickers that resonate with students and reflect the identity of the Career Services Center, USF, and the city of San Francisco.
Name
Career Services
Center
My Role
Graphic Designer
Timeline
Feb 2025 - Present
Tools
Adobe Illustrator
I developed a consistent creative direction for Koret’s Instagram, ensuring posts align visually and thematically while engaging the community. I expanded this visual identity across apparel, event graphics, and building banners to create a stronger, more recognizable brand. This approach not only increased online growth but also gave members a sense of pride and belonging through cohesive, branded experiences.
Consistency Is Key
SOLUTION
Koret had an active community but lacked a consistent and cohesive brand identity across digital and physical touchpoints. Social media posts felt disconnected, and event branding wasn’t unified, making it harder to build recognition and lasting impact.
Disconnected Touch points, Missed Impact
PROBLEM
Sticker Sheet
A visual nod to USF, San Francisco, and career growth.
I designed two of the three stickers featured on the Career Services Center’s themed sticker sheet. Each graphic represents a different aspect of the student journey—USF pride, the spirit of San Francisco, and professional development. The sheet is handed out at campus-wide events, helping to reinforce CSC’s identity in a playful, accessible format. The cohesive style ties the designs together while leaving room for future additions or collaborations.
Selected Approach
Collectible Stickers
Reflection
Designed to spark repeat engagement.
Alongside the sheet, I created six individual animal character stickers, each distributed at different workshops and events. With the slogan “Collect Them All,” the set encourages students to keep coming back to CSC programming throughout the semester. A special “Lucky Ducky” sticker is randomly included at select events as a limited-edition surprise, creating excitement and a sense of exclusivity. The approachable, expressive characters help students feel more connected to the center.
Selected Approach
Working on this sticker collection for the USF Career Services Center allowed me to take creative initiative in developing both the concept and engagement strategy, which was a fun and rewarding challenge. I learned how to design within the constraints of USF’s brand identity while still creating something playful and student-centered. Balancing institutional branding with engaging visuals helped me think critically about how to visually represent San Francisco, career development, and the university itself in a way that felt approachable and cohesive. This project strengthened my ability to align creative design with strategic goals, and it was exciting to see how thoughtful visuals can genuinely increase student interaction and campus presence.
Balancing Brand and Play
SKILL & GROWTH
CAREER SERVICES
This sticker collection was designed for the University of San Francisco’s Career Services Center (CSC) to support on-campus events and increase student engagement. The goal was to create fun, visually cohesive stickers that resonate with students and reflect the identity of the Career Services Center, USF, and the city of San Francisco.
Name
Career Services
My Role
Graphic Designer
Timeline
Feb 2025 - Present
Tools
Adobe Illustrate
Working on this sticker collection for the USF Career Services Center allowed me to take creative initiative in developing both the concept and engagement strategy, which was a fun and rewarding challenge. I learned how to design within the constraints of USF’s brand identity while still creating something playful and student-centered. Balancing institutional branding with engaging visuals helped me think critically about how to visually represent San Francisco, career development, and the university itself in a way that felt approachable and cohesive. This project strengthened my ability to align creative design with strategic goals, and it was exciting to see how thoughtful visuals can genuinely increase student interaction and campus presence.
Balancing Brand and Play
SKILLS & GROWTH
Reflection
Collectible Stickers
Designed to spark repeat engagement.
Alongside the sheet, I created six individual animal character stickers, each distributed at different workshops and events. With the slogan “Collect Them All,” the set encourages students to keep coming back to CSC programming throughout the semester. A special “Lucky Ducky” sticker is randomly included at select events as a limited-edition surprise, creating excitement and a sense of exclusivity. The approachable, expressive characters help students feel more connected to the center.
Selected Approach
A visual nod to USF, San Francisco, and career growth.
I designed two of the three stickers featured on the Career Services Center’s themed sticker sheet. Each graphic represents a different aspect of the student journey—USF pride, the spirit of San Francisco, and professional development. The sheet is handed out at campus-wide events, helping to reinforce CSC’s identity in a playful, accessible format. The cohesive style ties the designs together while leaving room for future additions or collaborations.
Selected Approach
Sticker Sheet
Career resources are often underutilized, especially early in a student’s college journey. CSC wanted a creative, low-pressure way to build visibility and foster consistent interaction with students throughout the semester.
Increase Visibility on Campus
Creatively Enhancing Presence on Campus
SOLUTION
PROBLEM
A playful sticker collection that builds community and drives participation. By combining themed sticker sheets with collectible character stickers, the project turns career development into a fun, low-pressure experience that encourages students to show up.
CAREER SERVICES
This sticker collection was designed for the University of San Francisco’s Career Services Center (CSC) to support on-campus events and increase student engagement. The goal was to create fun, visually cohesive stickers that resonate with students and reflect the identity of the Career Services Center, USF, and the city of San Francisco.
My Role
Graphic Designer
Tools
Adobe Illustrate
Name
Timeline
Feb 2025 - Present
Career Services
Working on this sticker collection for the USF Career Services Center allowed me to take creative initiative in developing both the concept and engagement strategy, which was a fun and rewarding challenge. I learned how to design within the constraints of USF’s brand identity while still creating something playful and student-centered. Balancing institutional branding with engaging visuals helped me think critically about how to visually represent San Francisco, career development, and the university itself in a way that felt approachable and cohesive. This project strengthened my ability to align creative design with strategic goals, and it was exciting to see how thoughtful visuals can genuinely increase student interaction and campus presence.
Balancing Brand and Play
SKILLS & GROWTH
Reflection
Collectible Stickers
Designed to spark repeat engagement.
Alongside the sheet, I created six individual animal character stickers, each distributed at different workshops and events. With the slogan “Collect Them All,” the set encourages students to keep coming back to CSC programming throughout the semester. A special “Lucky Ducky” sticker is randomly included at select events as a limited-edition surprise, creating excitement and a sense of exclusivity. The approachable, expressive characters help students feel more connected to the center.
Selected Approach
A visual nod to USF, San Francisco, and career growth.
I designed two of the three stickers featured on the Career Services Center’s themed sticker sheet. Each graphic represents a different aspect of the student journey—USF pride, the spirit of San Francisco, and professional development. The sheet is handed out at campus-wide events, helping to reinforce CSC’s identity in a playful, accessible format. The cohesive style ties the designs together while leaving room for future additions or collaborations.
Selected Approach
Sticker Sheet
Career resources are often underutilized, especially early in a student’s college journey. CSC wanted a creative, low-pressure way to build visibility and foster consistent interaction with students throughout the semester.
Creatively Enhancing Presence on Campus
SOLUTION
A playful sticker collection that builds community and drives participation. By combining themed sticker sheets with collectible character stickers, the project turns career development into a fun, low-pressure experience that encourages students to show up.
Increase Visibility on Campus
PROBLEM
ADRIANNA DE LA ROSA
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ADRIANNA DE LA ROSA
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ADRIANNA DE LA ROSA
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ADRIANNA DE LA ROSA
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ADRIANNA DE LA ROSA
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